New Car Preparation and Protection

Just because a vehicle is brand new, it doesn’t mean that it is perfect. In many cases, new cars need to be machine polished to remove imperfections and to bring the gloss up to its full potential. Likewise, new vehicles come with no protection on the paint, wheels, glass, interior, etc. to keep it looking its best for a long time to come.

At Concours, we work on a lot of brand new vehicles from daily drivers to exotics, and everything in between…we even have brand new cars shipped in to us specifically for our new car preparation to get them started off right.

Because not every car is the same, and not every owner has the same wants and needs, we offer a variety of new car preparation and protection services. If you have a new car that you’d like to schedule for our new car preparation and protection services, or have specific questions, please call us at (804) 747-0130 and we will gladly get you taken care of.

New Car Prep (Cars/Small $350, SUV/Large $400)

Because not all new cars come from the factory the same, not all new car preps are alike! But for most vehicles, our New Car Prep service will ensure that the car starts out right. New cars usually sit in shipping yards, are hauled across the country on trains or on semi-trucks, then spend more time sitting on the dealer’s lot. During this time the painted finishes in particular tend to collect abrasive contaminants, and small metal particles that embed into the surface (commonly referred to as rail dust). If not treated properly, this rail dust will start to show as very small rust blooms particularly in the lower areas (easily noticeable on white cars). During a new car prep, we will chemically neutralize these contaminants, and apply a durable layer of sealant to protect the finish from the elements. We also treat glass, and interior components as necessary. A new car prep at the dealership takes about 30 minutes, whereas ours takes 3-5 hours. We are about quality and modern processes…not quantity!

Premium New Care Preparation and Protection (Cars/Small $1,500, SUV/Large $1,700)

For customers looking to bring out the highest amount of gloss in their paint, and to provide all surfaces with the most durable and maintenance free protection possible (without paint protection film – clear bra), we are happy to provide our Premium New Car Preparation and Protection services. At this level, we are starting with a thorough washing and chemical decontamination of the painted surface, followed by an intensive machine polishing to remove factory or dealership installed blemishes (swirls, light scratches, haze). This labor-intensive process polishes the finish to a level that simply cannot be achieved at the factory, and brings out the gloss to its fullest potential. Once the polishing process is completed, we hand-apply 22PLE paint protection coatings that add even more gloss. Additionally, the durable 22PLE coating lasts 18-24 (real) months! If plastic trim is present, we also treat it with a very durable (over a year) plastic restorer from 22PLE. And to keep the wheels looking their best, and providing easier maintenance, we remove them from the car, and coat both inner and outer surfaces with a high-temperature metal coating from 22PLE. And to finish up the exterior of the car, we will apply a durable layer of protection on the glass surfaces as well.

On the interior of the car, we start off by a full application of Leatherique on the seating surfaces to ensure a high level of deep conditioning and UV protection. This 2-stage process takes 24 hours to soak into the hide, and is recommended annually for the ultimate preservation of the delicate leather. All other interior surfaces are treated accordingly depending on their materials, and carpets and floor mats will be treated with durable fabric protectants.

At this level of highly specialized detailing and protecting, you are getting a car in a condition that no factory or dealership can provide. This is for discerning owners looking for the absolute best in their cars’ looks and protection.

  • Intensive wash using deionized water and pH neutral detergents
  • Chemical decontamination of painted surfaces to remove any existing iron deposits that will eventually show up as tiny rust spots.
  • Machine polishing to safely remove factory defects, swirls, light scratches and to increase gloss.
  • 22PLE paint protection coating applied to paint and trim
  • Wheels removed, and coated inside and out with 22PLE high-temp metal and wheel formula
  • Exterior glass coated with a durable protectant
  • Front and rear seating surfaces treated with Leatherique 2-step conditioning and UV protection system
  • Fabrics treated with protectants
  • All interior surfaces treated as required

Note: If the painted surfaces are heavily swirled, heavily scratched, or have deep water spot etching, then we will assess the damage and quote accordingly depending on the amount of time required for multi-stage paint correction polishing.

Time required: 1.5 – 2 days

Ultimate New Car Preperation and Protection (car $3,000, SUV/Large $3,200)

This level is just that... the Ultimate in new car preparation and protection. This includes everything in the Premium package, plus it adds a full front end Paint Protection Film (aka “clear bra”) using XPEL Ultimate or 3M ScotchGuard film. The entire front end (bumper, full hood, full fenders, mirrors) will be protected from unsightly and damaging rock chips. What makes our installs stand out from the rest is the quality of the application itself (there IS a big difference from one installer to the next, just like detailing). Wherever possible, we tuck in edges of the film to minimize the amount of visible edges. This makes for a much cleaner look, and helps the film to “disappear”.

When we do this level, we will actually install the film first (after polishing), and then apply our 22PLE coating on top of the film, as well as the rest of the un-protected painted finish.

Time required: 2-3 days